The Steering Group

Zebra Consultancy specialises in providing commercial recruitment solutions to companies throughout the UK. With over 15 years experience , Sarah is a specialist within executive, professional and managerial sectors working with SME’s and blue chip multinational clients.

Newcastle-under-Lyme Borough Council works with a wide variety of partners to ensure that this is a Borough of Opportunity. The regeneration team is involved in a diverse range of initiatives including capital projects, business support, encouraging enterprise and reducing worklessness.

With over 17 years experience running her own business within the recruitment industry, Managing Director of Appointments Personnel Emma Bonfiglio has supported local businesses of all sizes and industry sectors to achieve their recruitment needs.

Synectics Solutions Ltd is a data management organisation providing leading-edge fraud & financial crime prevention and risk management solutions for businesses and organisations across the UK and internationally. Claire has been with Synectics Solutions Ltd for over 8 years and in her current role as Head of People and Company Operations, her main focus is to look at the strategy of her departments and how they support the on-going goals of the business.

Howle Communications provides PR, copywriting and media training services to business, charities and the public sector. Founded in 2007 by Nigel Howle, an experienced journalist and press officer, we can provide services from a virtual press office to a single news release or awards entry. Copywriting for websites and social media services are also specialities.

The Company provides a confidential service to small and medium-sized companies helping them to develop and diversify. We take an individual approach to problem solving and assist in seizing opportunities for growth. Our Associates are specialists in their fields within business management and technology development.

Miller&Co is a creative agency based in Staffordshire, devising engaging intelligent design that activates brands and stimulates consumers. James volunteers his time in a number of other local organisations and charities including Finest, Young Enterprise and Variety The Children’s Charity.

Gill’s CV includes working in the financial sector for Marks & Spencer Money, HBOS and Esure where she was responsible for running contact centres. She founded Best of British Beer with her husband Will in April 2011 and has seen the company develop as demand for craft beer from independent producers increases.

After a 20 year career in the nightclub industry, Will returned to North Staffordshire in 2008 and set up Best of British Beer with his wife Gill. The Silverdale based business is now the country’s leading supplier of beer gifts selling through their own website and also working with quality retailers including Selfridges, Waitrose and Virgin Wines.

Amy Williams is the Manager of the Business Improvement District for Newcastle-under-Lyme.  Amy first started as the Administrator back in 2015 but has since worked her way up through the ranks to Manager.  Amy has a background in Administration and Business Ownership, having run her own business successfully for 3 years in her native Dorset.

Amy is passionate about Newcastle-under-Lyme and invested in its future, Amy say’s “Business is a key part of the future of Newcastle-under-Lyme and I am very excited to have joined the Business Boost panel to be a part of this prestigious scheme.”