The Steering Group

Sarah Da Silva - Chair

Owner - Zebra Consultancy

Zebra Consultancy specialises in providing commercial recruitment solutions to companies throughout the UK. With over 15 years experience , Sarah is a specialist within executive, professional and managerial sectors working with SME’s and blue chip multinational clients.

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Trudi Barnard

Business Development Officer, Regeneration Team – Newcastle-under-Lyme Borough Council

Newcastle-under-Lyme Borough Council works with a wide variety of partners to ensure that this is a Borough of Opportunity. The regeneration team is involved in a diverse range of initiatives including capital projects, business support, encouraging enterprise and reducing worklessness.

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Emma Bonfiglio

MD – Appointments Personnel

With over 17 years experience running her own business within the recruitment industry, Managing Director of Appointments Personnel Emma Bonfiglio has supported local businesses of all sizes and industry sectors to achieve their recruitment needs.

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Nigel Howle

Owner – Howle Communications

Howle Communications provides PR, copywriting and media training services to business, charities and the public sector. Founded in 2007 by Nigel Howle, an experienced journalist and press officer, we can provide services from a virtual press office to a single news release or awards entry. Copywriting for websites and social media services are also specialities.

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Bernard Lovatt

Bernard Lovatt & Associates LLP

The Company provides a confidential service to small and medium-sized companies helping them to develop and diversify. We take an individual approach to problem solving and assist in seizing opportunities for growth. Our Associates are specialists in their fields within business management and technology development.

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James Miller

Owner – Miller&Co

Miller&Co is a creative agency based in Staffordshire, devising engaging intelligent design that activates brands and stimulates consumers. James volunteers his time in a number of other local organisations and charities including Finest, Young Enterprise and Variety The Children’s Charity.

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Julie Mirowski

Director – Rydale Roofing Ltd

Julie Mirowski is a Director of Silverdale-based roofing contractors, Rydale Roofing. Founded in 1993 by Michael Mirowski, the company is a former Business Boost award winner.

Rydale Roofing has extensive experience in both helping householders and undertaking large, ongoing commercial contracts in the corporate sector, with particular experience in working with social housing companies across the Midlands and beyond.

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Gill Sherwin

Director – Best of British Beer

Gill’s CV includes working in the financial sector for Marks & Spencer Money, HBOS and Esure where she was responsible for running contact centres. She founded Best of British Beer with her husband Will in April 2011 and has seen the company develop as demand for craft beer from independent producers increases.

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Will Sherwin

Director – Best of British Beer

After a 20 year career in the nightclub industry, Will returned to North Staffordshire in 2008 and set up Best of British Beer with his wife Gill. The Silverdale based business is now the country’s leading supplier of beer gifts selling through their own website and also working with quality retailers including Selfridges, Waitrose and Virgin Wines.

Alex Taylor

BID Manager

Alex Taylor is the Manager of the Business Improvement District for Newcastle-under-Lyme.